31 October - 14 December 2008
Wednesday 5 November at 6 PM
A professor at the Academy of Fine Arts in Carrara, Italy, media critic and editor in chief of the magazine "Neural.it," Alessandro Ludovico is the author of several critical essays
on digital culture. The cofounder of Mag.Net Reader, he is also one of the actors of the on-line community Nettime.
Mr. Ludovico will present the project GWEI (Google Will Eat Itself). Created in collaboration
with Ubermorgen.com, GWEI ingeniously develops the principle of exploiting Google's advertising system in order to buy shares in the company and eventually take it over. In the same spirit, the act of hacking into the Amazon site, called Amazon Noir, also developed in collaboration with Ubermorgen.com, made available in peer-to-peer technology a thousand books originally sold by the commercial site. In English. Geneva University of Art and Design — Geneva.